HSBC Platinum Card Posters
HSBC target market for the platinum card are individuals with high income such as those that belong to the A and B market. These are the people who work very hard and are seeking to be rewarded for such. They look for a type of lifestyle where
they could travel more. Billboards and banners contain images that have been shot and edited to show situations that represent this lifestyle that the target market dreams about. All of this produced with a small budget.
Executive Creative Director:
Designer and Art Director: